Hot and Happening : Shopping Guide 2023

As fashion lovers, we explored too many brands, too many trends, and way too many clothes to write this article for you. Understanding trends and using them to shop for our wardrobe is tricky, and we want to ensure we're with you on this path. Our in-house fashion experts (and when we say experts, we mean people who breathe fashion day in and day out) have curated this guide to help you shop for 2023. We use WGSN as our most reliable source, and reading and analyzing all their reports with a keen eye for fashion and trends is how we write the articles. And now that we have blown our trumpets enough let's start with the content you're here to read! (apologies for our introduction) 

 

First, to make it easier for you to understand, let's divide the article into four subtopics - Mood, Silhouettes, Colors, and Prints. Let's deep dive into each to better understand what's trending and what you can buy for 2023.

 

Mood -
 

With the recession right around the corner and increasing living costs (be it New York or Gurgaon, rent has shot up more times than we can keep up), people's perceptions of fashion have changed. Interestingly, post-pandemic times saw a resurgence of fantasy fashion. Fashion became a way of escapism for everyone, something that can make them feel relaxed, happy, and quite honestly like a pampered kid. History repeatedly tells us that when economic and political stability is lost, especially after high-impact events like COVID/lockdowns, two ideologies tend to surface. One group of people would be the ones who look at fashion to escape, who want to treat themselves, and one group of people who would anticipate the repercussions of the upcoming recession and would look at fashion more in a functional, utilitarian way. These two ideologies give birth to two key moods for 2023 - 'Digital Nostalgia'; for those who don't want to stop, the desire for speed and adrenaline is stronger than ever and for those who seek inspiration from the new digital age. And Mystic Retreat; for the ones who want to slow down, explore ways of dealing with stress, and perhaps even move towards spirituality (yes, those hot yoga pants).

         But what does that mean for you and us? For that, we come to the following three parts of the article - Silhouettes, Colors, and prints.

 

For 'Digital Nostalgia', pick up any T-shirt with spikey graphics, unusual colors, funky accessories, and bold prints. One of the biggest trends (in continuation with 2022) of 2023 will be the 'low rise Baggy Jeans.' Remember those jeans which are now very loose and you can't wear them anymore? Or those old pair of jeans from your dad/mom's closet? They're in trend now! Take them out, wear them with a belt or tie them up with a rope; it doesn't matter. Just wear them! It's in and kickass trending. Style the basic tank top with retro denim or a leather jacket. We have picked out just the right styles for you. Trendy, Hot, and affordable from brands you love!